About The White Nile

Innovation arrives in powerful surges. Technologies like AI and decentralization reshape our world with the force of a seasonal flood, bringing both fertile new ground and disruptive currents. But beneath these turbulent waves flows a deeper, steadier river: the constant of human nature. Our core needs for connection, purpose, and autonomy remain the unwavering force that ultimately directs technology’s course.

The Nile River is formed by two main tributaries: the Blue Nile, which historically brought the seasonal flood, and the White Nile, which provides the constant, year-round flow. The White Nile seeks to look beyond the temporary flood of technological innovation to explore this enduring human current. We ask not just what new technology can do, but what it does to us. Our goal is to understand how timeless human values shape our most advanced tools and how we can build resilient, collaborative systems that empower individuals and communities to thrive.

Join us as we trace this steady flow, seeking the vital human truths that give lasting meaning to an age of constant change.

Jeffrey Mashaw’s entire career has been a journey along the confluence of the soul and the system. With a Master of Divinity and over two decades spent shepherding mission-driven organizations, he has dedicated himself to understanding the enduring human spirit and our search for purpose, connection, and community. This deep grounding in timeless values, complemented by a background in Psychology, gives him a rare perspective on the constant current of humanity that flows steadily beneath the surface of our rapidly changing world.

This human-centric focus is paired with a builder's passion for practical application. As a manager and systems architect, Jeffrey has consistently bridged the gap between vision and execution, rolling up his sleeves to implement complex technological solutions for the communities he serves. His work, from programming custom business software to upgrading digital streaming systems, demonstrates a unique ability to ensure that the tools we create ultimately serve our shared values.

This blend of pastoral insight and technical acumen makes him the ideal steward for The White Nile, a guide who has spent a lifetime navigating the very waters this publication seeks to chart.